Observation
Friday, May 13th, 2016Why Chocolate is a multi billion dollar milk product sold globally?
Why Khoya Barfi, which is also a milk product, is still a local Indian product?
Like Chocolate, Khoya Barfi also has many variants and exclusive recipes.
Barfi can be known in the world as a product similar to how chocolate is known as product of Switzerland.
What Cadbury and Nestle did 100 years back?
1. Created a brand called Cadbury not ‘Chocolate’.
2. Created a museum where chocolate gets ‘cooked’ i.e., converted Halwai Ki Dukan (cook shop) to Museum.
3. In the museum, they linked chocolate discovery to History. I am sure for each recipe of Barfi, India will have many stories of Chefs of various kingdoms. Like Dhoda from Haryana, Pista Barfi from UP, Kalakand from Rajasthan etc. You can add all of these to this list.
4. Simplified Distribution: Created a Sachet packets of 20 gms of milk product in gold and silver foils.
5. Barfi is still sold in units of Kgs like Half Kg or Quarter Kg, but not in grams. It is sold through a specialist sweet store and not sold in road-side retail stores.
6. Spent Marketing dollars to create a separate category of milk product called Chocolate.
The art of influencing the outcome can be called as Marketing.
Creating a multi billion dollar industry whether it is Coke (Coca Cola), Mochi (shoe maker) called Nike or Soap called Lux are other outcomes of creating billions of dollars by the power of Marketing.